Title: The Real Options to Technology Management: Strategic Options for the 3G Wireless Network Architecture and Technologies

When: Wednesday, May 5, 2004, 2:00-5:00 PM

Where: Room 503 IS Building

Who: HAK JU KIM

Committee: Dr. Martin Weiss, (advisor/chair),Dr. Rich Thompson,Dr. David Tipper, Dr: Benoit Morel ( Carnegie Mellon University ), Dr. Ravindranath Madhavan, ( Katz Graduate School of Business, University of Pittsburgh )

Abstract: At present, there are many alternative wireless network technologies, such as TDMA , GSM , GPRS, EDGE, WCDMA , and cdma2000 in generations. These wireless technology choices require close examination when making the strategic decisions involving network evolution. So, the migration of the existing networks is challenging to wireless network operators, i.e., what is the best migration path to take and what do you do once you get there?

This dissertation develop s a theoretical framework for wireless network operators to support their strategic decisions when considering technology choices as they move to the next generation wireless network (i.e., 3G ) architecture. This study begins by tracing the evolution of technologies in wireless networks, continues by developing the real options approach as an assessment tool when deciding among competing various network technologies. Finally, this study applies it to the formulation of strategy on wireless network architecture and technologies in the United States .

Consequently, t his study will help wireless network operators make strategic decisions when upgrading or migrating towards the next generation network architecture, by showing which network migration path leads to the most optimum results. Through this study, network designers can begin to think in terms of the available network design options and to maximize overall gain in network design.