About
Course Description: The creation, design, and production of publicity and marketing. Strategies of effective public relations lobbying, fundraising, news management, market and audience research, and needs assessment.
Each year, the "Marketing and Public Relations for Libraries" class
at the School of Information Sciences creates a series of promotional
efforts in support of National Library Week. National Library Week
is an annual recognition of the contributions of our nation's libraries,
librarians and library workers, sponsored by the American Library Association. The
week also encourages libraries and institutions of higher education to
promote library use and support.